![]() All stores in one place, including Amazon, Ebay, Walmart, Best Buy, Costco. We researched the price of Lays Stax in various online stores, so you can find the Best Price for Lays Stax. We compare prices from various stores to offer you the best available price. provides updated information on the price of Lays Stax. Publicis-owned data firm Epsilon is behind the programmatic piece of Walgreens' ad business, and Microsoft and Adobe are also helping power Walgreens' ad business.Questions and Answers about Lays Stax What is the price of Lays Stax in the USA? Kigel said Walgreens would use a mix of both. Some retailers, like Walmart, are building their ad businesses in-house. The retailer says it's also selling creative services to brands and providing advertisers with stats showing what people did before or after seeing an ad. Its pitch is also that advertisers can use Walgreens' loyalty data to create audiences for targeting purposes and a demand-side platform for buying programmatic ads on publishers' websites and social ads on Facebook, Pinterest, and YouTube. Walgreens Advertising Group only handles managed services, meaning that advertisers have to work directly with a Walgreens rep to buy ads. Read more: Inside Amazon: Everything we know about the e-commerce giant's growing advertising business The focus on first-party data makes Walgreens better prepared for looming changes by Google, Apple, and others to kill off third-party cookies, he said. The retailer also processes 1 billion transactions with the loyalty program, capturing 85% of purchases. Walgreens is entering a crowded field, but it hopes to differentiate its ad business with data from its more than 100 million loyalty card members that includes information on when people shop and what products they buy. ![]() Kigel said that Walgreens has run "hundreds" of campaigns but wouldn't name any specific advertisers. "We haven't had a distinct point-of-view in the marketplace with media agencies and the industry." "We've been working with brand partners, but we haven't talked about the capabilities," he said. Luke Kigel, VP of Walgreens integrated media and head of Walgreens Advertising Group, said Walgreens would also directly pitch brands and agencies for the first time. Walgreens has long run an advertising business with in-store and digital promotions but this move formalizes its advertising business. This story is available exclusively to InsiderĪnd start reading now. EMarketer estimates that retail media will be a $17 billion market this year. ![]() They're hoping to chip away at Amazon's dominance with so-called retail media budgets that brands spend to promote products. Retailers like CVS, Instacart, and Walmart have been expanding to advertising in search of a new revenue stream. The retailer is launching a new business called Walgreens Advertising Group to sell advertising on its online properties and other websites. Walgreens is the latest retailer to make a bigger bet on advertising. Visit Business Insider's homepage for more stories. ![]()
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